Wednesday 17 July 2013

Putting Colorworld in the Frame...

"We have heavily invested in a state of the art framing service" This is the quote being splashed about on our most recent campaign covering our Framing Service here at Colorworld Imaging. The quote comes from our Business Development Director Mike Brydon. Over the past 6 years that Mike has been in his position with the family firm he has over seen huge changes and investments to ensure Colorworld can keep up with modern day techniques, technologies and trends.

Expanding the Framing Service has been a huge project which has taken a few years to get to the size it is now, yet is framing as popular as it once was?

With many photographers constantly looking to out do each other with newer and unique products has the focus shifted away from the basics of good quality craftmanship and the beauty of this form of presentation? Current trends have seen the desire for modern materials such as acrylics and metals. But do these items really satisfy the needs of today's customer or more interestingly just the needs of the photographer.

Effective marketing is about ensuring you are meeting the demand in your target market, are photographers too busy looking for new products rather than looking for desirable products that actually sell consistently?

That question would have to be answered on an individual basis however there is no argument on the desirability of quality.

Colorworld Imaging have a 4 man strong team of framers who create each and every frame from hand; starting with the cutting of the moulds to length, joining the corners perfectly on angle, sandwiching the print, mats and acrylic glass together, securing a quality backing and then finishing with wall fixtures ready for hanging. With eyes and hands on each frame there is no chance of any imperfections. The slightest defect and the frame is removed from production and a new frame produced.

The framing team produce an astounding array of framed prints ranging from standard family portraits to Graduation Ceremonies and Achievement awards. They sort through over 34 types of moulds ranging from chunky traditional mahogany, to modern metallic silvers and bronzes, mixed in with minimalistic glossy white and black, there really is something for every style of photographer and client.Not only that, but you can choose a totally different style for example the Box Frame or Canvas Box Print.


Watching each individual image go through the different stages from a basic photographic print to a completed framed product, it is easy to see that as much dedication and care goes into the finished product as the photographer took on creating the image. Everything from New Born Babies to Wedding Anniversaries and every life event in between goes through the hands of the framing team.

So, going back to my earlier questions - which type of photographer are you?

To see all of our Framing Service products and options visit our display range on our website www.colorworldimaging.co.uk/products


Precision in imperative.



Colorworld have invested heavily in expensive machinery to ensure the finest of quality.

Large volumes for Graduations and Sporting Events.

We have the capacity to make frames up to 40x30"

Awaiting their designated image.



Concentration is key to creating quality. Not wanting to disturb one of our framing team.

A few snapshots of our samples hanging in the studio - This is a Canvas Box Print in Black by Kevin Pengelly.

Work by Gordon McGowan (left) double mounted in our F33 Mould. And Andrea Johnson (right) in F11 with multi apeture mount in double mount with black and white.

Another great piece from Dave Wall framed in our F19 in White Wash.

Friday 5 July 2013

Product Packages



As an MPA contributing writer I regularly impart advice on products and services, this article was published in the latest issue of Master Photography as a follow up to the previous months article on product selection. This issue I discussed how to present and package your product selections.

My last article discussed the need to open up your product range in order to maximise appeal and become more versatile. So this issue I’d like to provide some offerings of advice on how best to create your packages and the elements that should be assessed.

Providing more than the basics
Every photographer can offer an album, but does offering an album make you stand out from the competition? Does it show your creativity? Does it maximise your profits post event? In my opinion and that of many others the answer is no. I advise Colorworld customers on a daily basis about how to go about creating their packages and I present the following strategies:

Target Your Customers
When targeting your customer you need to recognise 2 types of people;
Type 1 – Budget Clients. These are the ones who are primarily ruled by their budget and will be looking for the most they can obtain within that realm.
Type 2: Style Clients. These are the most desirable clients as they are motivated by the product and getting something different and creative. They are not primarily governed by money and may bend the rules on their budget to get the product they desire.

Tiers or Bundles
By bundling or tiering your products you can ensure you address both budgets and styles with your products.
Tiering: think of it as Gold, Silver and bronze. This firstly means you can offer the product range based upon budget and so target the budget motivated clients. Secondly however, and this is where the psychology comes in, no one likes being last and so by having options in a tier your client will be motivated to spend a certain amount extra to get the Gold if their budget is flexible.
Targeting the style conscious is also a key element in product offerings. These clients are looking for a product that encompasses a style element; they want something different from the norm. So capitalise on these motivational factors by only having the stylised elements as a top tier and not just a larger replica of your lower tier. These customers are not limited primarily by budget and so are willing to pay the extra if necessary.

Tiering Example:
Gold: 16x12 Album, 2 8x6 parent albums with Designer Box and Framed Print.
Silver: 14x10 album with 2 7x5” parent albums and a Designer Box.
Bronze: 14x10 Album with 2 7x5” parent albums.

Bundling: If you find Tiering too restrictive then Bundling may be a strategy that you feel more affinity with. Bundling opens up your product offerings by allowing the client to in essence create their own package. You can choose to keep pricing simple by choosing products that would all fit within a price tag i.e. £100 per bundle or you can price them individually and standardise your profit margin.

Example: Start with a basic 14x10” album as a starting point and display your bundle options.
Bundle 1: 2 Parent Albums
Bundle 2:  4 Photographic Mini Books
Bundle 3:  Designer Box
Bundle 4:  Designer Box + Mounted Prints
Bundle 5: Designer Thank You Cards
Bundle 6: Framed Print

Bundling is a great way to ensure you offer exactly what your client wants however it does have its risks as you may only end up with a package worth less than a standard Bronze Tier package.

Get Creative!
Don’t just offer 2 types of album. Create a package that is more desirable and versatile with other products such as a framed print. This technique will also mean that you can employ a higher mark up or sell up for more profit. Sure you can employ a single album as a basic product but presenting packages or bundles means you can up sell from this starting point and really maximise your profit after the event.

My last piece of advice is to always have a signature piece; something other photographers in your geographic area don’t have, this will help attract those type 2 clients who have a tendency to spend more as they are looking for something different. With the amount on offer from pro labs there is always something you can offer, be it a vintage feel cover material, a designer treasure box or a fine art paper.
And remember that you can always contact your pro lab for help and information.