Expanding the Framing Service has been a huge project which has taken a few years to get to the size it is now, yet is framing as popular as it once was?
With many photographers constantly looking to out do each other with newer and unique products has the focus shifted away from the basics of good quality craftmanship and the beauty of this form of presentation? Current trends have seen the desire for modern materials such as acrylics and metals. But do these items really satisfy the needs of today's customer or more interestingly just the needs of the photographer.
Effective marketing is about ensuring you are meeting the demand in your target market, are photographers too busy looking for new products rather than looking for desirable products that actually sell consistently?
That question would have to be answered on an individual basis however there is no argument on the desirability of quality.
Colorworld Imaging have a 4 man strong team of framers who create each and every frame from hand; starting with the cutting of the moulds to length, joining the corners perfectly on angle, sandwiching the print, mats and acrylic glass together, securing a quality backing and then finishing with wall fixtures ready for hanging. With eyes and hands on each frame there is no chance of any imperfections. The slightest defect and the frame is removed from production and a new frame produced.
The framing team produce an astounding array of framed prints ranging from standard family portraits to Graduation Ceremonies and Achievement awards. They sort through over 34 types of moulds ranging from chunky traditional mahogany, to modern metallic silvers and bronzes, mixed in with minimalistic glossy white and black, there really is something for every style of photographer and client.Not only that, but you can choose a totally different style for example the Box Frame or Canvas Box Print.
Watching each individual image go through the different stages from a basic photographic print to a completed framed product, it is easy to see that as much dedication and care goes into the finished product as the photographer took on creating the image. Everything from New Born Babies to Wedding Anniversaries and every life event in between goes through the hands of the framing team.
So, going back to my earlier questions - which type of photographer are you?
To see all of our Framing Service products and options visit our display range on our website www.colorworldimaging.co.uk/products
|Precision in imperative.|
|Colorworld have invested heavily in expensive machinery to ensure the finest of quality.|
|Large volumes for Graduations and Sporting Events.|
|We have the capacity to make frames up to 40x30"|
|Awaiting their designated image.|
|Concentration is key to creating quality. Not wanting to disturb one of our framing team.|
|A few snapshots of our samples hanging in the studio - This is a Canvas Box Print in Black by Kevin Pengelly.|
|Work by Gordon McGowan (left) double mounted in our F33 Mould. And Andrea Johnson (right) in F11 with multi apeture mount in double mount with black and white.|
|Another great piece from Dave Wall framed in our F19 in White Wash.|